Thank you to everyone who has pre-ordered a copy of The Five Laws of Retail: How the Most Successful Businesses Have Mastered Them and How You Should Too.
Your purchase has resulted in the book being the #1 new release in Global Marketing!
Here’s a short excerpt from the book:
An Authentic Test of Authenticity
Even though there’s no scientific formula for coming up with the right product, there is an irrefutable test for determining whether or not your product is right for your retail business. It is simply this:
- Does it sell?
- Is it something that people want?
- Are they buying it?
- Are they voting for it with their pocketbook, or whatever currency you are trading in?
Whatever kind of retailer you are, you must answer this question with ruthless honesty, and not base your response on hope or emotional investment. “Ruthless honesty” means not just selling, but selling at an appropriate rate compared to what you own—that is, the turnover rate described in The Second Law of Retail. It means that you need to calculate and evaluate the turnover rate.
For anyone wanting to be at the top of the retail food chain, The Five Laws of Retail brings together To Sell Is Human with The 7 Habits of Highly Effective People to give you the tools for success in today’s fast-changing world.