Introducing The Five Laws of Retail
Foreword by Douglas K. Barry, Ed.D., U.S. Dept. of Commerce
Introduction
PART I:
THE DE’ MEDICIS, MACY’S, AND YOU
Chapter 1:
Everyone Is a Retailer
The Basic Premise of Retailing
The Five Laws of Retailing
What You Can Learn from This Book
Welcome to 21st-Century Retail
Chapter 2:
A Short History of Retailing
The Ancestors of Modern-Day Retailers
From the de’ Medicis to Macy’s, the Renaissance to Modern Retailing
Getting People to Throw Money at Rocks (and Other Ways of Generating Income)
Retailing Can Change History: The British East India Company
The Rest of the Story: Individual Histories
Succeeding via The Five Laws
PART II:
THE FIVE LAWS OF RETAIL
The First Law:
People First
The Second Law:
Turn Is Magic
The Third Law:
It’s Always the Product
The Fourth Law:
It’s About the Retail Price, Not the Cost
The Fifth Law:
Protect Your Downside
Conclusion
Follow George!