The Art of the Right Product The Art of the Right Product

The Art of the Right Product

There is no one hard-and-fast rule or formula for what makes a given product “right” for your market...

Read More

7 November 2018 by George
The Sad Decline of Sears, the Original Everything Store The Sad Decline of Sears, the Original Everything Store

The Sad Decline of Sears, the Original Everything Store

Sears appears to be in its death throes. The company filed for protection to reorganize under Chapte...

Read More

22 October 2018 by George
It’s Because of the Weather, Our Location, The Stars and Other Excuses It’s Because of the Weather, Our Location, The Stars and Other Excuses

It's Because of the Weather, Our Location, The Stars and Other Excuses

“It’s because of the weather . . . our location . . . the stars” and other excuses...

Read More

4 October 2018 by George
Success of Nike’s Kaepernick Ad Means Trouble for Trump and Republicans in November Success of Nike’s Kaepernick Ad Means Trouble for Trump and Republicans in November

Success of Nike’s Kaepernick Ad Means Trouble for Trump and Republicans in November

Nike’s move to sign up Colin Kaepernick to represent the brand is not only entirely consistent with ...

Read More

13 September 2018 by George

The Five Laws of Retail

On the fine art of retailing for greatest business success.

“You might conclude that The Five Laws are pretty much common sense … In fact, it’s not easy to get all the pieces right simultaneously. If it were otherwise, we would have a lower business-failure rate and fewer customer horror-stories to complain about. Because it isn’t easy, you need a roadmap—a navigation system—to show you the way. This book is that system.” —Douglas K. Barry, PhD, U.S. Department of Commerce

The Sad Decline of Sears, the Original Everything Store

Sears appears to be in its death throes. The company filed for protection to reorganize under Chapter 11 of the bankruptcy laws, but it seems unlikely that it will come out okay on the other side of it. From a high of 3,500 store locations and 355,000 employees in 2004...
Read More3

Success of Nike’s Kaepernick Ad Means Trouble for Trump and Republicans in November

Nike’s move to sign up Colin Kaepernick to represent the brand is not only entirely consistent with the brand identity and a great business decision. The unqualified success of the strategy at retail is also predictive of the coming election. Nike’s Slogan is “Just Do It.” It has been a...
Read More1