Success of Nike’s Kaepernick Ad Means Trouble for Trump and Republicans in November Success of Nike’s Kaepernick Ad Means Trouble for Trump and Republicans in November

Success of Nike’s Kaepernick Ad Means Trouble for Trump and Republicans in November

Nike’s move to sign up Colin Kaepernick to represent the brand is not only entirely consistent with ...

Read More

13 September 2018 by George
Announcement: Proposal to Publish The Five Laws of Retail Announcement: Proposal to Publish The Five Laws of Retail

Announcement: Proposal to Publish The Five Laws of Retail

Post Hill Press has proposed to publish The Five Laws of Retail to be released in Spring of 2019. Po...

Read More

24 August 2018 by George
The Customer Perceives Value Differently from the Retailer The Customer Perceives Value Differently from the Retailer

The Customer Perceives Value Differently from the Retailer

For example, a scientist might work on a theory or project for years and years, and might even be ab...

Read More

23 August 2018 by George
How Much Should You Charge for Your Product? How Much Should You Charge for Your Product?

How Much Should You Charge for Your Product?

Setting the right retail price for your product is kind of a balancing act. You need to take many th...

Read More

18 July 2018 by George

The Five Laws of Retail

On the fine art of retailing for greatest business success.

“You might conclude that The Five Laws are pretty much common sense … In fact, it’s not easy to get all the pieces right simultaneously. If it were otherwise, we would have a lower business-failure rate and fewer customer horror-stories to complain about. Because it isn’t easy, you need a roadmap—a navigation system—to show you the way. This book is that system.” —Douglas K. Barry, PhD, U.S. Department of Commerce

Success of Nike’s Kaepernick Ad Means Trouble for Trump and Republicans in November

Nike’s move to sign up Colin Kaepernick to represent the brand is not only entirely consistent with the brand identity and a great business decision. The unqualified success of the strategy at retail is also predictive of the coming election. Nike’s Slogan is “Just Do It.” It has been a...
Read More1