The Authors Show Podcast The Authors Show Podcast

The Authors Show Podcast

The Authors Show is more than a “show” in the traditional sense of the word.  It is a pr...

Read More

10 October 2019 by George
Why Would a Successful Wholesale Brand Open Its Own Retail Stores? Why Would a Successful Wholesale Brand Open Its Own Retail Stores?

Why Would a Successful Wholesale Brand Open Its Own Retail Stores?

Recently, several high visibility online retailers have undertaken to open their own physical stores...

Read More

8 October 2019 by George
Holiday 2019 Retail Business Predictions Holiday 2019 Retail Business Predictions

Holiday 2019 Retail Business Predictions

It’s early—maybe too early—to predict how retail business will be for this holiday season, but I’m g...

Read More

9 September 2019 by George
Podcast with Eric Dye of Enterprise Podcast Network Podcast with Eric Dye of Enterprise Podcast Network

Podcast with Eric Dye of Enterprise Podcast Network

Listen to host Eric Dye  and guest George Troy discuss the following: Please tell us: why did you w...

Read More

5 August 2019 by George
How Book Reviews Help Book Lovers Decide What to Read How Book Reviews Help Book Lovers Decide What to Read

How Book Reviews Help Book Lovers Decide What to Read

Have you read a good book lately? What made you decide to read that book? Many book lovers discover ...

Read More

10 July 2019 by George

The Five Laws of Retail

On the fine art of retailing for greatest business success.

“You might conclude that The Five Laws are pretty much common sense … In fact, it’s not easy to get all the pieces right simultaneously. If it were otherwise, we would have a lower business-failure rate and fewer customer horror-stories to complain about. Because it isn’t easy, you need a roadmap—a navigation system—to show you the way. This book is that system.” —Douglas K. Barry, PhD, U.S. Department of Commerce

The Authors Show Podcast

The Authors Show is more than a “show” in the traditional sense of the word.  It is a professional interview podcast created in 2005 that offers participants multiple benefits that authors who are serious about marketing their work need to consider, especially inasmuch as these benefits have long lasting effects. Listen to my interview...
Read More0

Why Would a Successful Wholesale Brand Open Its Own Retail Stores?

Recently, several high visibility online retailers have undertaken to open their own physical stores. Amazon, the online retailer credited with damaging traditional retailers, first opened its own bookstores and then more general merchandise stores. Before that, Apple built a strong brand before opening its first store in 2014. Then Microsoft,...
Read More0

Holiday 2019 Retail Business Predictions

It’s early—maybe too early—to predict how retail business will be for this holiday season, but I’m going to do it anyway. It won’t be that good. There are lots of ways to say that. “Sales will be below expectations.” “It’ll be below 2018 actuals.” “Disappointing results.” Who Am I to...
Read More0

Book Release: The Five Laws of Retail

My book, The Five Laws of Retail, released June 18, 2019. Presales on both Amazon and Barnes & Noble have been very encouraging. Bringing this book to market has been a marathon and not a sprint. I’ve faced some challenges and learned many things about publishing a book during this...
Read More0

Old Products, New Paradigms: The Art of Re-visioning

Even the good old U.S. Postal Service (USPS) could benefit from considering the art of the right product. In fact, they already have a great product: hand-delivered letters. On the operations side, the Postal Service has some amazing, huge advantages and strengths, including a great infrastructure in systems, logistics, distribution,...
Read More0

What Looking at the San Francisco Bay Tells Us about TARIFFS ON RETAIL

I have looked at the San Francisco Bay nearly every day for almost my entire life. The last couple of weeks I’ve noticed something that I have never seen before. Whales? No. Aircraft carriers. Nope. Huge cruise ships? All the time. The Navy’s Blue Angels? Each year during Fleet Week....
Read More0