How Retailers Can Overcome a Short Holiday Shopping Season How Retailers Can Overcome a Short Holiday Shopping Season

How Retailers Can Overcome a Short Holiday Shopping Season

During my interview with Jim Blasingame this week, we discussed how retailers can overcome a short h...

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11 December 2019 by George
Making the Effort to Include Everyone – Happy Holidays! Making the Effort to Include Everyone – Happy Holidays!

Making the Effort to Include Everyone - Happy Holidays!

I take personal responsibility and credit for creating the tag line “Happy Holidays” and being the f...

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9 December 2019 by George
Black Friday: It’s Not about the Sales Black Friday: It’s Not about the Sales

Black Friday: It’s Not about the Sales

Well, not just about the sales, that is. For several years, maybe more than a decade, the significan...

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2 December 2019 by George
Holiday Retail Walkthrough: Williams Sonoma Holiday Retail Walkthrough: Williams Sonoma

Holiday Retail Walkthrough: Williams Sonoma

Recently I conducted a walkthrough of a Williams Sonoma store in a fairly affluent suburb of San Fra...

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25 November 2019 by George
Holiday Retail Walkthroughs: Waterstones Bookstore, London Holiday Retail Walkthroughs: Waterstones Bookstore, London

Holiday Retail Walkthroughs: Waterstones Bookstore, London

This is the first of a series of Holiday Walkthroughs of some of the best (and worst) retailers in t...

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14 November 2019 by George

The Five Laws of Retail

On the fine art of retailing for greatest business success.

“You might conclude that The Five Laws are pretty much common sense … In fact, it’s not easy to get all the pieces right simultaneously. If it were otherwise, we would have a lower business-failure rate and fewer customer horror-stories to complain about. Because it isn’t easy, you need a roadmap—a navigation system—to show you the way. This book is that system.” —Douglas K. Barry, PhD, U.S. Department of Commerce

Jim Blasingame SBA

How Retailers Can Overcome a Short Holiday Shopping Season

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11 Dec 2019
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During my interview with Jim Blasingame this week, we discussed how retailers can overcome a short holiday shopping, season, how the face of Main Street retail is changing, and how retailers in London do business and how it compares to U.S. retailers. Listen to these three interview segments to learn...
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Holiday Retail Walkthrough: Williams Sonoma

Holiday Retail Walkthrough: Williams Sonoma

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25 Nov 2019
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Recently I conducted a walkthrough of a Williams Sonoma store in a fairly affluent suburb of San Francisco. Williams Sonoma is a specialty multichannel retailer of higher-end products for the home. Specifically, their focus is on the kitchen through the Williams Sonoma brand and the rest of the home through...
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Holiday Retail Walkthroughs: Waterstones Bookstore, London

Holiday Retail Walkthroughs: Waterstones Bookstore, London

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14 Nov 2019
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This is the first of a series of Holiday Walkthroughs of some of the best (and worst) retailers in the US and globally, and features Waterstones bookstore on Piccadilly in London. But first, a few things about walkthroughs and what that can mean. A walkthrough is a first-hand physical look...
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Small Business Advocate Radio with Jim Blasingame

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24 Oct 2019
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During my interview with Jim Blasingame on Small Business Advocate radio we discussed fundamental laws of retail, such as the power of focusing on your people, the importance of getting enough inventory turns, how product and price have to be in balance with the other market factors, plus why you have...
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The Authors Show Podcast

The Authors Show Podcast

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10 Oct 2019
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The Authors Show is more than a “show” in the traditional sense of the word.  It is a professional interview podcast created in 2005 that offers participants multiple benefits that authors who are serious about marketing their work need to consider, especially inasmuch as these benefits have long lasting effects. Listen to my interview...
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open retail store

Why Would a Successful Wholesale Brand Open Its Own Retail Stores?

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08 Oct 2019
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Recently, several high visibility online retailers have undertaken to open their own physical stores. Amazon, the online retailer credited with damaging traditional retailers, first opened its own bookstores and then more general merchandise stores. Before that, Apple built a strong brand before opening its first store in 2014. Then Microsoft,...
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The Five Laws of Retail by George Troy

Available now on Amazon clicking here or from Barnes and Noble here.

Published by Post Hill Press. Distributed by Simon & Schuster.

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George Troy
Author